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Building world-class companies creates many
challenges spanning many related business
disciplines. Over the years we have provided
in-house 'practitioner training', presented at
conferences and written books and articles to
help management understand these challenges, and
how best to respond to them. We've included a
few of the most requested favorites here.
We hope you find these helpful.
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ManagingTechnology |
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Street-smarts guide covering strategy, planning,
marketing, finance, human relations, technology licensing,
and VC presentations signposted with a simple Greek theme to
join disparate subjects together--and to add a little
culture and interest! |
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Presenting
Deal |
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Unless
we’re one of the fortunate few of independent means, sooner
or later we’re going to have to present "the deal" to raise
money to develop our technology and/or provide financing for
our company. |
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Sources of
Capital |
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Sources of Capital
for Small
Business was written by Rob Muir for Southern California's Tech Coast
Venture Directory. |
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Mousetrap
Marketing |
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The proverbial
mousetrap can be used as a prime metaphor to explain
marketing in simple terms and to recap where we are in the
assessment process. |
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